Creative storytelling
Finding structure, momentum, and meaning in raw footage.
I'm Elveño “Oman” Cabatingan. I create sharp, story-driven edits for direct-to-consumer brands, creators, and digital-first teams.
Clear storytelling, deliberate pacing, and visuals that make people want to keep watching.
Real edits, real creative decisions. A focused selection of paid ads, video sales letters, and short-form content.
Relevant samples are being prepared for this category. In the meantime, explore the other edits or the full D2C archive.
Browse D2C archiveOriginal category artwork from my portfolio. Explore the editing styles, storytelling formats, and visual design I work across.
Hey, I'm Oman — a video editor and creative designer who cares about what happens between the cuts.
With 2+ years of video editing experience, I've worked across D2C and e-commerce advertising, video sales letters, podcast edits, and short-form content. My process starts with the message and builds through pacing, sound, visuals, and rhythm.
From testing new hooks to building longer-form narratives out of limited source footage, I enjoy finding creative ways to make the story clearer and the end result stronger.
From first impression to final frame, I focus on edits that communicate clearly and keep audiences watching.
Finding structure, momentum, and meaning in raw footage.
Building strong openings, clear messages, and deliberate pacing for paid social.
Using emerging creative tools thoughtfully alongside traditional editing techniques.
Comfortable across D2C ads, sales letters, podcast creatives, and social shorts.
A background in content made for digital audiences, from paid social to podcasts.
D2C skincare and e-commerce video ads across Facebook, Instagram, TikTok, YouTube, and related creative formats. Edited product campaigns, built multiple 3–5 second hook variations, sourced supporting footage, and used ElevenLabs for AI voiceovers under a senior creative supervisor.
Edited e-commerce advertising creatives for an ab-simulator product, including short-form product and UGC-style cuts.
Edited podcast videos and repurposed content into social-first short-form videos, with attention to pacing, clarity, captions, and audience engagement.
A versatile setup for editing, motion, design, and AI-assisted production.
I'm always interested in thoughtful edits, bold ideas, and good people to work with.